|
Health Travel Technologies optimizes your marketing budget
and helps you take control of your brand in order to increase
lead generation and patient traffic. Our marketing expertise
uses proprietary analytics to target the most effective patient
demographic and informs:
- Where to market (patient demographics & geographic
regions)
- What to market (i.e. which procedures are competitive)
Upon execution, our marketing team will conduct a detailed
requirements review, and execute the campaigns on behalf of your
brand. This involves an assessment to ensure your hospital’s
Medical Travel Ready.
Evaluate Marketing Performance
Our marketing team and valued partners can evaluate and
assist in the following service areas:
- Market research
- branding
- marketing campaigns and tactics
- website design
- Executing marketing campaigns and providing key
marketing analytics (see below)
Execute Marketing Campaigns
We can assist with marketing campaigns linked to the
following (not all inclusive), both with HTT marketing and our
partners:
- Social and digital media campaigns (PPC, SEO, Blogs)
- Online blogging and community building
- Outbound education awareness campaigns
- Info dial campaigns and mass messaging (800- calls;
quick series questioning)
- *Employer/Self-insured groups marketing
– we have a number of partners with large patient
memberships, and this is one of the largest growth areas for
a source of patients
|